AI and automation have made it cheap and simple to flood inboxes and feeds. Buyers are tired, response rates are falling, and “more volume” is
creating more noise, not more results. Teams waste time on re-writes and slow approvals because stakeholders aren’t aligned on who the
message is for and why it should matter. theAlchemy exists to cut through that noise with Buyer Persona‑specific clarity and assets and actions
that move deals forward.

How it works

Input (human, structured—never scraped):

·       We start with what your sales and marketing teams actually know from the field: discovery notes, call learnings, win/loss patterns, common
objections, proposal redlines.

·       Inputs come via our online research‑backed question set, with no limit to how many of your team can access it – in fact, we encourage you

to give access to anyone who has knowledge of the target audience. We do not price by seats for this reason.

·       We deliberately do not infer from social feeds, scraped posts, anonymised web traffic, or generic CRM “exhaust.” If it didn’t come from your
team (or your client, if you’re an agency), it doesn’t impact our outputs.

·       We review our output with your frontline team to stress‑test language against real objections and deal stages.

·       Based on their feedback, we can tweak the output accordingly to maximise its utility and impact.

The Outputs

Buyer Personas:

·       Our platform and team of sales obsessives turns your inputs into clear Buyer Persona profiles for Gatekeepers, Influencers, and
Decision‑Makers. We output their emotional drivers, practical goals, pain points, buying triggers, and red‑flag language to avoid.

·       Each Buyer Persona reads like a practical brief, with a clear focus on detailed actions to take and messages that sales teams can use to
drive up engagement and conversions.

Pain‑points mapped:

·       We surface ~20 pain points per Buyer Persona

·       Each pain point is paired with a clear response, itself underpinned with hard numbers and on-point testimonials (for sign off by other clients)
so messages don’t drift into unsubstantiated ‘puff’

Sales Enablement/GTM Playbook:

      One practical online ‘pack’ that brings together comprehensive Sales and Marketing support

·       Sales Exec tool sets including discovery call sheets, objection handling scripts and content outlines for presentations and proposals

·       Key themes that can be quickly accessed by Persona type and buying stage in order to create content more quickly and with greater
impact

Key Benefits

·       Improved performance: Messages resonate, improving open rates, conversions through the sales funnel and deal velocity.

·       Faster team productivity: Clear Buyer Persona focus accelerates time to generate content (e.g. outreach, presentations).

·       Greater consistency within and across teams: everyone is working from the same Playbook so teams are more closely aligned. Particularly
valuable where agents and partners are also involved in selling

·       Enhanced on-boarding: quicker and easier to on-board new staff members and agencies

theAlchemy in an Agency setting:

Where agencies use theAlchemy

·       Upstream strategy: Helps to fully involve Client in shaping shared clarity on Buyer Personas (target customers) before creative or media
spend.

·       Briefing and creative: Tighter briefs, fewer rewrites; first drafts land closer to “right.”

·       Sales collateral delivered more efficiently: supports teams to deliver content more quickly and with less effort

Why agencies benefit

·       Can be deployed as a white-label solution

·       Stand out in a noisy market: Add Resonance (clarity + relevance), not just volume.

·       Defensible value: Transparent, Persona‑grounded process—no “black box” or unsubstantiated solutions.

·       Happier clients, smoother approvals: Less back‑and‑forth, faster sign‑off.

·       Higher margins: Reduce rework and make better use of existing team capacity.