(theAlchemy) was built to solve a growing problem in B2B sales and marketing: the volume of tools and outreach channels is expanding at an ever accelerating rate, but

resonance with buyers is ever diminishing.

AI and automation have made it cheap and simple to flood inboxes and feeds. Buyers are tired, response rates are falling, and “more volume” is creating more noise, not more

results. Teams waste time on re-writes and slow approvals because stakeholders aren’t aligned on who the message is for and why it should matter. theAlchemy exists to cut

through that noise with Buyer Persona‑specific clarity and assets and actions that move deals forward.

How it works

Input (human, structured - never scraped)

The heart of our approach is capturing what your sales and marketing teams actually know from the field – we get their input via our online research‑backed question set, with

no limit to how many of your team can access it – in fact, we encourage you to give access to anyone who has knowledge of the target audience and we don’t price by seats

for this reason.

We deliberately do not infer from social feeds, scraped posts, anonymised web traffic, or generic CRM “exhaust.” If it didn’t come from your team (or your client, if you’re an

agency), it doesn’t impact our outputs. We review our output with your frontline team to stress‑test language against real objections and deal stages and based on their

feedback, we’ll tweak the output to maximise its utility and impact.

The Outputs

Buyer Personas

We turn your inputs into clear Buyer Persona profiles for Gatekeepers, Influencers, and Decision‑Makers. We map out their emotional drivers, practical goals, pain points,

buying triggers, and red‑flag language to avoid.

Each Buyer Persona reads like a practical brief, with a clear focus on detailed actions to take and messages that sales teams can use to drive up engagement and conversions.

Pain-points mapped:

We surface ~20 pain points per Buyer Persona, and for each pain point we craft a clear response, underpinned by hard numbers and on-point testimonials for sign off so

messages don’t drift into unsubstantiated ‘puff’.

Sales Enablement /GTM Playbook

One practical online ‘pack’ that brings together comprehensive Sales and Marketing support. The Sales Execs can access a tool set including discovery call sheets,

objection handling scripts and content outlines for presentations and proposals, all arranged around Persona type and buying stage. Marketing teams get laser sharp

themes around which to build a full set of content from cold outreach messaging to landing pages, social media carousels and presentations

Key Benefits

Improved performance: Messages resonate, improving open rates, conversions through the sales funnel and deal velocity.

Faster team productivity: Clear Buyer Persona focus accelerates time to generate content (e.g. outreach, presentations).

Greater consistency within and across teams: everyone is working from the same Playbook so teams are more closely aligned. Particularly valuable where agents and

partners are also involved in selling.

Enhanced on-boarding: quicker and easier to on-board new staff members and agencies.

theAlchemy in an Agency setting
Where agencies use theAlchemy

theAlchemy helps our agency clients to involve clients in creating shared clarity on Buyer Personas before any creative or media spend, so everyone aligns on precisely who’s being

targeted and the themes that will resonate. This foundation yields tighter briefs and far fewer rewrites—first drafts land closer to “right.”

Why agencies benefit

As a white label offering, theAlchemy helps agencies stand out in a crowded market and grounds their value in a transparent, Persona-led process with no black-box claims.

The result: happier clients and smoother approvals with less back-and-forth, plus higher margins as rework drops and the existing team’s capacity goes further.